• Wellness Partner

    Recommend products. We handle the rest.

    Share your unique link or code. Patients purchase directly from Charlotte's Web while your practice earns commission.

    • Earn commission (10%+) on eligible purchases made through your unique link or code
    • No inventory, order processing, or shipping
    • No minimum purchase commitment
    • Easy direct reordering for patients

    Best for: Practices that want the simplest way to recommend trusted wellness products and earn commission for their referrals.

  • Drop Ship

    Make the sale. We'll handle the shipping.

    Your practice collects the order and payment; Charlotte's Web ships directly to your patient.

    • Purchase products for 20-30% below MSRP and keep the margin between your partner price and patient price
    • No inventory required
    • Your practice manages orders and payment
    • $1,500 annual purchase commitment

    Best for: Practices that want to control the sale without carrying inventory.

  • Wholesale

    Stock products and maximize retail margin.

    Purchase products at wholesale pricing and sell them directly to patients in your practice.

    • Purchase products for up to 50% below MSRP and keep the retail margin
    • Products available immediately in practice
    • Your practice manages inventory and fulfillment
    • $3,500 annual purchase commitment

    Best for: Practices with consistent demand that want products on hand.

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Compare Partnership Options

What Matters Wellness Partner (Recommended) Wholesale Drop Ship
Inventory Required No Yes No
Practice Collects Payment No Yes Yes
Charlotte's Web™ Fulfills Yes No Yes
How the Practice Earns Earn commission (10%+) on eligible purchases made through a unique link or code. Purchase products for up to 50% below MSRP and keep the retail margin. Purchase products for 20–30% below MSRP and keep the margin between partner and patient pricing.
Annual Commitment None $3,500 (Spend ~$290/month) $1,500 (Spend ~$125/month)
Can Pair with Wellness Partner – Yes Yes

Not sure which option is right for you?

Tell us about your practice and our team will help you choose.